Eddie G's Cookies

Eddie G's Cookies

LIFT UP LOCAL 020
Jordyn Gudeman was just four years old when she had her first anaphylactic reaction to tree nuts. When Jordyn’s allergy was discovered, food labels rarely stated that the item was processed in a facility that contained nuts, so her family had to play it safe. Jordyn baked her cookies for herself and her siblings, mostly, but she did bring them to parties or birthday celebrations—and her friends loved them. So when it came time to pick a career, she and parents decided to start Eddie G’s Cookies.

Wani Cakes

Wani Cakes

LIFT UP LOCAL 019
In 2017, Bola Ndifontah and Anwelli Okpue were planning their wedding on a budget, when Anwelli had the idea of baking their own wedding cake. Shortly thereafter, Wani Cakes was born to help cake-lovers celebrate life in all its flavors. Their plan was to develop a more cost-effective product and drive the message of celebration while building stronger communities.

Rove Soapsheets

Rove Soapsheets

LIFT UP LOCAL 017
If we’ve learned anything enduring the COVID-19 pandemic, it’s that sanitation and personal hygiene are vital to the health and prosperity of our communities. Many services and products were born of this necessity over the past couple of years, including ROVE Soapsheets. Meet Tafari Roberts, CEO and creator of Rove Soapsheets, and learn how the company got it’s start in the midst of the pandemic.

JT's Deli

JT's Deli

LIFT UP LOCAL 016
About a decade ago, Terrie Searer was browsing the aisles of a health food store and came across a bottle of vegan Parmesan cheese. “This tiny bottle was about ten dollars,” she recalls. After reading the list of ingredients, she thought, “Oh, I can make this myself.” She came home and went to work in her kitchen, experimenting with the different ingredients until she came up with a winner to create her signature product that started it all.